The Sex Advisors

This type of marketing resembles e-bay. Your website features assorted items and for all your work, every lead pulls in a percentage. There isn’t as much time involved, very low overheads, it sells 24 hours a day, and it’s easy to pick up. The very first step you must take is to make up your mind which merchandise or market best suits your business style. A method of doing this is, you need to find out solutions to problems a particular group of people are experiencing, and find out the best solution. One of the most efficient means to find this task is to find unique sets of highly targeted longtail keywords and phrases; there are less internet searches for these in general, however greater proportion of these convert to a sale.

To find these profitable words and phrases, it’s recommended that you use applications like Micro Niche Finder. Data collected from this computer program or similar computer programs or services results in a list of associated words and phrases giving worthwhile information to obtain top listing on internet searches. Further information is also accessible by Micro Niche Finder, for example search frequency, the number of other sites using the particular keyword or phrase, even competitor details. Last but not least, Micro Niche Finder information should help you locate related domains, material for your site, and also identify the greatest sales opportunities.

Construction of a internet site is next; yet it will take a bit more than simply that. Having the top ranking on the search engines needs the fine-tuning of your website. Here SEO Elite information and other similar applications comes in. Competing websites are analyzed by SEO Elite information which then offers advice on improving search engine rankings. With applications like SEO Elite, data generated from the application tells you where to look for links, which words to focus on, and an extensive listing of article submission internet sites to use. Briefly, SEO Elite information is the same sort of information you may receive from an experienced SEO specialist. When you know which niche market you want to focus on, have your product advertisements, and your website has been put together, then all you need to do is easily elevate your search results. You’ll pick up steady payments and question why you ever doubted that this style of marketing would be successful for you!

In most cases the correct thing to do is give up. What, you gasp, “but my mentor told me that persistence is everything and to get six no’s before I give up and to…” This type of persistence is needed by poor advisors with lousy marketing plans chasing poor prospects. Wealthy successful advisors do not chase prospects.

Why doesn’t the prospect want your product? Odds are, they were unqualified from the beginning. Did they express initial interest? In other words, did they under their own power come to a seminar, respond to a direct mail offer, or call from an ad, television or radio commercial? If they did not make the first move and “raise their hand” indicating interest, then why are you bothering them in the first place? Wealthy producers only talk to people who have expressed interest.

Why doesn’t the prospect want your product? Because it’s not suitable for them. You ascertain this in the first five minutes of conversation, usually on the phone before you meet them. Wealthy producers always qualify people on the phone as to interest and suitability before meeting. The wealthy producer’s time is so valuable, he does not have time to meet with unsuitable prospects. When a wealthy producer ascertains that the prospect is unsuitable for his product, he thanks the prospect for their time and withdraws because he can use that time to meet with a prospect that is suitable.

Why doesn’t the prospect want your product? Because you have poor sales skills. I don’t mean you are not good at explaining your product’s features and benefits. I don’t mean that you are not good at convincing people and pushing them to action. I mean you are not good at asking questions. Selling, when done by a master, is about asking questions. In fact, a master can sell their product to anyone by doing very little speaking and simply asking appropriate questions. Selling, when mastered, is the asking of appropriate questions so that the prospect sees the correct solution for himself. If you spend most prospect meetings doing the talking, that’s not selling, that’s talking at the prospect.

Why doesn’t your prospect want your product? Because you are focused on your agenda, not their agenda. They sense immediately that your goal is to sell your stuff, not to help them. Sure, you tell yourself that if they buy your stuff, that’s helping them. That may be, but you have taken this for granted for so long, you forget that some people may not benefit by your stuff. But you keep pushing away and the prospect is turned off by the sales person.

Why doesn’t your prospect want your product? Because they have no reason to trust you. They already have distrust in the financial services industry due to major brokerage houses selling stocks with no future, insurance companies churning policies, mutual fund companies giving preference to large customers and CEOs of major corporations confusing the shareholders money with their own. Since you are part of the financial services industry, they don’t trust you either. Have you done anything to show that you’re a professional and not another huckster wanting to get into their pocket? Have you

- Set up a website with information about you, your background, your licensing and unbiased information about insurance and investments
- Gotten credentials that prove your expertise in your field
- Educated yourself in your competitor’s products and the entire product category so that you are able to help the prospect with pros and cons rather than just pushing your product?

Professional sales people hear a lot of “yes’,” Here’s why
- They only talk to prospect who have expressed interest
- They qualify the prospect as suitable in a few minutes
- They realize that people don’t trust the industry so they have obtained credentials, set up a website, developed a nice brochure to prove their credibility and stability
- They are focused on the prospect’s agenda and not the sale of their stuff

Larry Klein CPA/PFS, CFP®, Certified Retirement Financial Advisor, Harvard MBA helps advisors get wealthy by being great advisors. He is co-creator of the Advanced IRA Rollover and Distribution Training and creator of the Certified Retirement Financial Advisor designation and training. Over 14,000 financial professionals use his marketing and lead systems and attend his educational programs to obtain more and better clients, serve them better, increase sales of financial products and services, increase commissions and fees, and earn more while working less. His programs are in use by brokers and planners at most major securities firms, many NASD firms, and by hundreds of independent insurance agents and captive agents with large, well-known insurance companies. Details on his winning marketing systems and his complete book on Marketing Financial Services to Seniors are available at http://www.nfcom.com.

Small business prospects and clients may view your computer consulting services as part of their insurance policy. You write up a service agreement that lists what’s covered and what’s not, as well as various parameters for coverage. Then each month, quarter, or year you collect some kind of retainer deposit, similar to an insurance premium.

Play Up the Value of your Computer Consulting Services

Part of the reason small business owners never miss a premium is because they want to make sure that your firm will be there in their time of need. So effectively, one of the reasons small businesses hire your firm is for “security”. Rather than go kicking and screaming trying to vehemently deny this, play up the value of your computer consulting services and add security and data protection into your sales pitch - as major parts of your clients’ network investments.

Superior Security Foundation

Be sure to weave some of the following security and data protection points into your computer consulting services sales presentations. In sharp contrast to a client/server network like the one you’re proposing, a peer-to-peer “server” generally isn’t capable of maintaining its own user account security database.

As a result, a standalone peer-to-peer network is limited to “share-level” access control. This means everyone that connects to this peer-to-peer “server” share point has the same user name and password. There’s no way to differentiate between access levels of users and no way to terminate an individual’s password when he or she leaves the company.

Highlight Your Computer Consulting Services

A dedicated server OS, on the other hand, provides much better control over who has access to which shared resources. Each person can be assigned his or her own user name and password. Be sure to highlight how your proposed networking solution takes this into account.

Security with your proposed networking solution is also more flexible or granular. With most peer-to-peer “servers”, security can only be controlled at the share level. When a share point is set up on a dedicated server with a true NOS security can be controlled all the way down to the file level.

The Bottom Line about Computer Consulting Services

Consider adapting this file cabinet analogy for your client presentations: Would you rather grant employees unrestricted access to an entire room full of file cabinets, or just a few select hanging folders in certain file drawers which are pertinent to their job?

Copyright MMI-MMVI, Computer Consultants Secrets. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

Joshua Feinberg has helped thousands of computer consultants get more steady, high-paying clients. Learn how you can too. Sign-up now for Joshua’s free Computer Consultants Secrets audio training at www.ComputerConsultantsSecrets.com/blog/

Want to learn how capture and nurture three-quarters of the
sales lead market through effective communication efforts?

First, you must learn to slow down. Remember the story of the
tortoise and the hare? The same principles learned within that
fable can be applied to your business marketing strategies
today.

While business-to-business marketers race to snatch up the most
promising and qualified short-term prospects that come in from
any marketing-lead-generation initiative, nearly
three-quarters of the sales leads that can convert to sales are
being heavily ignored.

Why? Because salespeople are measured and paid for winning the
race for short-term sales, usually causing them to focus on the
easy sales opportunities and to ignore the longer term
prospects. And because there usually is no process in place, the
job of nurturing, managing and tracking the longer-term pipeline
opportunities falls by the wayside.

This lack of a sales leads development process may be costing
your organization big bucks in lost sales.

Do you have the patience to move slowly and steadily for the
sales in those longer-term sales leads? Or have you, in essence,
ended the race to win these latter-day sales?

Industry experts estimate that only one-quarter of those who are
going to buy do so in the first six months. Yet, roughly another
quarter buys within a seven- to 12-month period, another quarter
buys in a 13- to 18-month period and the final quarter will
purchase sometime after 18 months. If your organization’s
concentration is on the first quarter, for quick selling
turnaround, you are leaving the remainder of those sales leads
(three out of four sales opportunities) out there for
your competition to pick up.

These longer-term sales leads must be nurtured with a series of
communications efforts designed to move prospects along in their
buying cycles. In other words, the philosophy to getting your
share of those future sales is simple-stay in sight, stay
in mind and stay in the race.

Here are 4 questions to ask yourself when designing your
sales lead nurturing programs:

1. How do we best deliver messages to the people who will
influence or make the final buying decisions?

2. How do we stay with them as they move through their
consideration and buying process?

3. How can we communicate in a way that addresses the prospects’
issues and reduces the perceived risk of buying from our company?

4. What can we offer that will cause the prospects to engage
when they are ready to move forward with their buying process?

Want to engage prospects and start a sales-winning
relationship with sales leads? Here’s how:

Use a series of ongoing communications-by mail, e-mail or
phone-designed to keep pace with the prospects’ information
needs to make decisions about your kinds of products or
services. I’ve found that, as an added benefit, sales revenue
per customer is usually significantly higher for those who are
included in the prospect relationship-marketing program versus
those who are not.

Be sure to include multiple offers that appeal to all stages of
a prospect’s buying process. For example, if prospective
customers are still early in their buying process, they will be
more receptive to offers for free information in the form of
how-to guides, white papers or e-mail newsletters. As prospects
move further along in their buying process, appropriate offers
may include those that require a higher level of interest or
commitment on the part of the prospect. These include webinar
invitations, demonstrations and checklists, and other
decision-making tools. As prospects approach the buying ready
point, they will be more receptive to such offers as longer,
in-depth seminars, needs assessments or meetings with and
getting proposals or quotations from your sales and marketing
department.

If you use effective and efficient relationship communication
skills and not just focus your company’s efforts on the easy or
short-term sales leads, you can pick up the three out of four
sales that others are leaving on the table. And that how you
to win the business marketer’s sales lead race.

If you are a loan officer or a mortgage broker looking for a
good lead source, one of the first things you will want to do
when considering a mortgage lead company is find out how they go
about generating their leads.

How a mortgage lead company generates their leads is very
important because it has a lot to do with the quality of the
leads you will be receiving.

If a lead company is buying their leads from another source,
than what they are doing is recycling leads. And who knows how
many times that third party company has sold the leads to other
companies.

Your chances of closing a loan on a lead that has gone through
the hands of fifteen other loan officers before it reached your
desk are slim to none. So steer clear of recycled leads.

Some lead companies have one data base with thousands of leads
that they continue to sell over and over again. They will sell
them cheap, but most times you are required to buy in bulk.
These leads are usually six months to a year old and sometimes
more. This is also known as recycling. An even better way to
describe this is “selling junk.”

Look for the lead companies that obtain their leads from web
sites that they own and operate them selves. These types of
companies receive fresh leads on a daily basis and will sell
them in “real time.” So, by the time you receive the lead, it is
only a few seconds old.

The best way for you to determine where a mortgage lead company
generates their leads is to call and speak with someone in
customer service.

Ask them the direct question, “how do you obtain your leads?” If
you are not satisfied with the answer they give you, than
chances are, you will not be happy with the leads they send you.

1. Tell your prospects that you offer free delivery.
This may cost a little money, but, you will gain the
extra customers to make up for it.

2. Tell your prospects that you offer a lower price.
If you can’t afford to offer a lower price you could
always hold the occasional discount sale.

3. Tell your prospects that your product achieves
results faster. People are becoming more and more
impatient and want results fast.

4. Tell your prospects you’ve been in business for
a longer period of time. People think if you’ve been
in business longer you have more credibility.

5. Tell your prospects that your product tastes,
smells sounds, looks, or feels better. When you
target the senses you’re triggering human appeal.

6. Tell your prospects your product is compact or
light. People may want to take the product on a trip
or don’t have much room where they live.

7. Tell your prospects that your product lasts longer.
People don’t like to spend more money purchasing
replacement products all the time.

8. Tell your prospects that your product is easy to
use. People don’t want to buy a product that they
have to read a 100 page instruction manual.

9. Tell your prospects that your product has better
safety features. People want to feel safe when they
use your products.

10. Tell your prospects that you stand behind all
your products. People want to know that you back-
up any claims you make about your product.

About the author:

Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.