The Sex Advisors

How to make your site spider-friendly in 5 steps

These techniques will help search engine spiders index your site better:

1) Include a sitemap that has a link to every page on the site that you want to index (basicly all non-admin, non-members pages)

2) Include at least one static text link to all your main pages on the index page.

3) Never use relative urls, use the full url: eg http://www.yourdomain.com/page.php instead of page.php

4) Goto this page and download the freeware spider Phenix Spider (second file) and spider your page.

5) If you did steps 1 - 3 correctly Phenix Spider should find all of the pages you want to index.

Now this will help search engines index your site, as long as you made good use of META tags and keywords, you should come high up in the rankings, last time I checked I was top on MSN for

1. Give people a free subscription to your e-zine.
Almost everyone is publishing a e-zine nowadays
so it’s important to give something extra with the
free subscription. You could offer a free gift or
advertising when people subscribe.

2. Provide your visitors with free content. Your
content will be more attractive to your visitors if
it’s up-to-date or original. You could also offer
people the option to reprint the content in their
e-zine or web site.

3. Offer a free online directory. The directory
could be full of interesting ebooks, e-zines, web
sites etc. If people find your directory to be a
valuable resource they will visit it over and over.

4. Give your visitors a free ebook. You could
also include your own ad in the ebook and allow
other people to give it away. If you don’t want to
take the time to write one, you could ask other
writers permission to use their articles.

5. Hold free online classes or seminars. They
could be held in your web site’s chat room. The
idea of “live” information will definitely entice
people to visit your web site. You will become
known as an expert on the topic.

6. Give visitors a free entry into your contest or
sweepstakes. The prizes should be something of
interest or value to your visitors. Most people
who enter will continually revisit your web site to
get the results.

7. Let visitors download free software. It could
be freeware, shareware, demos etc. You could
even turn part of your site into a free software
directory. If you created the software, include
your ad inside and let other people give it away.

8. Offer free online services or utilities from your
web site. They could be search engine submitting,
copy writing proofreading etc. The service or
utility should be helpful to your target audience.

9. Give free consulting to people who visit your
web site. You could offer your knowledge via
e-mail or by telephone. People will consider this
a huge value because consulting fees can be very
expensive.

10. Give your visitors a free membership to your
online club. People want to belong to something,
why not your online club. You could also give
away a free e-zine for club members only.
—-

Debbie Gragg is co-owner of www.homebizprofits.com as well as other unique niche websites.

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There are a number of ideas about what are the best ways to promote a website and about the best ways to attract more visitors to a website. In my opinion, it is important to start up a link building campaign to increase the number of websites which have a link to your site on their site. This is one proven method which has been successful in achieving high rankings for many different sites, however there are some important factors to keep in mind when attempting to build up this link network.

If you have a new site and are desperate to achieve top rankings on the top search engines such as google, think again. Most of these search engines will probably not give your new site a high ranking until it has become established. This is where the age of the domain is important. You can not in reality expect to be placed in a higher search position than a site which has been around for eight years and which has been building up links, during this period. This is where patience is required, you should see your site as something which is going to be online for a long time and hopefully in time, some of the other sites that you are competing with will have dropped out etc.

This is the same attitude that should be applied when building up the number of backward links pointing to your site. Going from only a few, to a few thousand in a short space of time may not be the best idea. Regular increases are in my opinion the way to go and quality is just as important as quantity. Decide the ways in which you are planning to obtain your backward links and try to ensure that you obtain roughly the same amount each month, where possible of course. Over a long period of time this strategy is sure to pay dividends and your search engine position should steadily improve. You will then have an authority site, which all new sites will be aspiring to compete with. Like many areas of life we do not really want to wait for our success and want immediate rewards, such as high rankings. On some search engines this may be possible but on most it will require hard work and this type of patience.

The links that you obtain should where possible be from sites which are in a similar industry or subject matter, to your own site. This is a lot easier said than done however. If your site is very well written, optimised and of use to a large number of people, you may well receive links on other sites without the need to request the link. This is of course exactly what you want and is why it is important to spend time thinking of how your site is written and presented.

A good way of obtaining a link to your site is to write a reference or testimonial to owners of other sites with which you have had dealings with. Offer to write them this testimonial which of course will be of great benefit to them, on the understanding that they will include a link back to your site at the bottom.

I personally concentrate on obtaining one-way links as I believe these to have the most value. One way I do this is by writing articles such as the one you are reading. There are a great number of benefits of writing articles which can be read at most of the article directories such as ezinearticles. I would certainly recommend it to other people who are thinking of starting up a link building campaign.

Testimonials are widely used by internet marketers. You see them plastered all over sales pages and websites in a bid to make you feel more comfortable with whatever product or service is being promoted.

I expect that, like me, you’ve sometimes wondered if these testimonials are real. Some of them aren’t but the large majority of them are 100% genuine. Usually you can tell the real ones because they will have a link back to the originator’s website.

So what does this mean for you? Simple - the next time you use a product or service that you’re happy with think about sending the supplier a testimonial - and include a link to your website or blog. If the supplier decides to use it, it’s good for them and it’s good for you - you will get traffic from your link.

To give just one example, I wrote a review of an e-book and published it on my website. It was one of the few e-books that I have genuinely enjoyed and learned from this year so I gave it a good review. I also e-mailed the author to tell him how much I had enjoyed the book and pointed him at the web page where it was reviewed.

A couple of weeks later I found that a snippet from my review was being used as a testimonial (he asked permission first of course) and that a link to my site had been included. This was on a very high profile sales page.

Mine was one of 4 reviews and the other 3 were all by world famous internet “gurus”. I don’t mind admitting that I was mildly amused to see my name there along with the big dogs - but I was even happier when I checked my traffic stats later. I was receiving a steady trickle of traffic from the sales site. Obviously people who wanted to check that there was a real person behind the testimonial.

The traffic is pretty constant week in, week out, and I expect it will continue for as long as the e-book is promoted. It’s a nice payback for a testimonial which I wrote in all sincerity.

So, if you are really happy with something in future, write to the supplier and let them know - include a link to your site or blog. It’s nice to be nice.

Hamish Hayward
Starting A Home Based Business?
Discover the 6 key factors you need to master for success - online or offline. Free e-books, newsletter, tools and resources.

When it comes to building a home-based business, it’s important to learn how to build traffic to your website. Without traffic to your website, it’s impossible to build a substantial profitable home-based business. There are numerous ways to get people to visit your website, but for our purposes I am only going to discuss proven methods that yield results.

The first and probably the most widely known way to build website traffic are through pay-per-click campaigns with Google and Yahoo. Pay-per-click advertising works in that the user pays a bid amount for a specific keyword. The highest bidder has their website appear higher up in the search engines so that when their keyword is searched, it’s likely their ad will appear first. There is a catch though, every time someone clicks on your ad, you will pay the amount you bid for that keyword. It’s important to find niche keywords that are not saturated, and at the same time not dead either.

Another way to build decent website traffic and to get your home based business noticed is to post in free classified ads. Free classified ads do work, and running a search in either Google or Yahoo, you will find some places to post. Some places charge a small fee to post your ad for a bit more exposure. There are thousands of free classifieds, I recommend testing them before paying any additional money. Two really good places to look into are www.craigslist.org and www.backpage.com.

Mass e-mail mailings have worked in the past and they still work to an extent today. In order to see any results with mass e-mailing lists, it usually requires mailing thousands depending on the quality of the list. There are services available online that will sell e-mail lists, but be careful where you buy from, only a few of them actually send your e-mail to real people. Again testing is the key to growing your home-based business.

Article writing is a great way to get your website in front of thousands for free. Writing articles and optimizing them with specific keywords that may pertain to your business is a great way to build quality website traffic. When you have completed your article, submit them to article directories with a link to your website attached in the resource box.

Many other techniques are used to generate website traffic. In this article I only touched a few of them very briefly. In order to become successful with a home-based business it does require a little research and will require people visiting your website. There are quality programs available online that will teach proven techniques to building website traffic and advertising your business. The key to applying any of these techniques and methods above is test, test and test again.

Tim Rohrer is an established business owner. To learn more about a program that will help build massive traffic and pay $500 over and over again vist, http://www.1step-profits.com.

Many of you may have heard of website promotion using press releases, but unfortunately this topic is still totally underestimated. If you are one of the persons that have heard of it but never really used it, then you might start knocking your head on the table after you’ve read my story…

I built a health related website about a year ago which basically consisted of product reviews. Putting the site together took me quite a while as I set myself the goal to produce only high quality content. There are simply too many sites out there that only have scraped content from various sources on the internet that can be found everywhere. I wanted to give my visitors something special, something for what it would be worth to visit my site and of course come back in the future. It took me most of the time to write the reviews as I actually tried all of the products.

When my website finally went online, I wanted nothing more but the world to see my work and to get the product sales going. There were different options available for site promotion including articles, link exchanges and directory submissions. And let’s not forget the press releases! In former times I put a lot of effort in writing articles because they always provided me with long term traffic and lots of backlinks that helped my sites to get ranked very high in the various search engines. Therefore I started to write some articles but was too tired because of the work that I did during the past weeks and decided to take the weekend off and visit some friends.

But one thing I did before I left was to write a press release. It was the first time that I wrote one and therefore I wasn’t quite sure how to structure it and what to write. I spent a few minutes on browsing through some press releases at prweb.com to get an idea of how they look like. OK, time was ticking away and I wanted to leave soon. So I started to write my first press release ever about my new cool website that contains original health product reviews from someone who actually bought and used the products. It didn’t take me too long until it was finally ready to be published.

At first I wanted to use the free press release publishing service at PRWeb, but then decided to pay some money for an extended service which guaranteed me same-day distribution. I hesitated a little bit because of the cost of $119 which I could have easily invested in some weekend activity, but as I was already too late I whipped out my credit card and did it. Everything went fine and there I was on the road for my weekend trip.

I came back late at Sunday night and didn’t want to turn on my computer at first. But I was just too curious to see if the press release resulted in some visitors to my website and even product purchases through my affiliate links. I logged into my website control panel and clicked on the stats icon. Let me tell you that I almost fell off my chair when I saw that I had received hundreds of visitors within the first few hours that my press release was distributed. This resulted in a few thousand visitors for only the weekend time-frame. I was shocked!

Can you imagine that I almost bursted because I couldn’t wait to see if those visitors had produced any sales? I must have had a typo in my Clickbank password three or four times, but then I finally saw the results. Believe it or not, but the hard work resulted in cold hard cash. The Clickbank statistics showed me 2 sales on Friday night, almost 20 sales on Saturday and another 15 on Sunday which summed up to a total $1065. Now that’s a nice hourly rate.

The next few days my traffic dropped a little bit but still produced lots of sales. I even got contacted by some publishers that wanted to print my press release in a magazine and newspaper. As my press release containing the link to my website was featured on some high pagerank websites, I had the search engine spiders knocking at my door in less than 24 hours. The high traffic from the press release declined during the days, but as I got ranked very high in the search engines for some great keywords the search engine traffic started to grow very fast. It’s easy to tell that I fell in love with press releases at first sight!

Today I use press releases as one of my main strategies for driving lots of traffic and targeted visitors to my websites and for getting indexed in the search engines and being ranked in no time. One thing that I changed was the distribution method. I didn’t want to pay $119 for every press release and therefore I decided to submit the releases by hand. They would usually not get picked up in 24 hours, but the saved money is worth the few days wait. For my press releases I’m using a very powerful and comfortable software which enables me to do the submission in no time. I’m even able to go on vacation and schedule the press releases so that the sales keep coming in while I relax at the beach. That’s the way life is meant to be!

John Glover uses Press Equalizer for all of his press release submissions which enables him to submit press releases in no time and without having to spend money for a distribution service. To find out more visit: press-equalizer.cash2day.com

Have you noticed lately how savvy webmasters are using simple, content-rich articles to pull-in more targeted *traffic* to their Web Site audience without spending a dime on promotion or advertising?

It’s a fact: content is KING on the Internet. Heavy traffic Web Sites and BIG Newsletter directories are on the lookout for FRESH, original content in the form of articles, interviews, news and reviews.

People need information desperately. They are eager to read something NEW and interesting that captures their attention. We live in the information age, and information sells, both in print or online.

Believe it or not, writing & publishing articles on the Web IS one of the BEST marketing strategies one can use to create an instant avalanche of ‘FREE’ quality *traffic* to their Web Site. Here comes the most exciting part … the type of *traffic* that you receive by publishing articles on the Internet converts far better than any other ‘PAID’ tactic you ever heard of (e.g. PPC, Classifieds, FFA links, Banners, Safe Lists, etc.)

Astonishing, isn’t it?

And that doesn’t take into account the fact that, once your article IS published online, it spreeds like wild-fire, regardless the product, service, or information you promote / *sell* in your resource box - the signature line at the bottom of your article.

But there is just one small catch…

Your article should be informative, well-written, with no poor grammar, typos or errors. More than that, you should follow a set of guidelines before publishing it, otherwise most webmasters and Newsletter list owners won’t accept your content, regardless its quality.

These rules vary from publisher to publisher, so it’s a good idea to study each Web Site or Newsletter publishing guidelines before submitting your article to them.

Fair enough?

Ok, I must let you in on a ’secret’ now …

Writing & publishing articles online is the ‘BEST’ promotional tactic used by TOP marketing ‘Gurus’. You’d be a fool not to ADD this powerful tactic to your overall marketing arsenal.

What makes this system effective and viral?

Usually, Web Site owners and Newsletter publishers will post your article to their Web Sites / Newsletter (they are really hungry for FRESH content!), the search engines (e.g. Google) will index those pages, and you end up getting traffic for days, weeks, months, sometimes even years - after you previously publish your content (article).

Listen, I’m not kidding around. Writing articles it really helps to …

- boost your exposure on the Web and get more hits, sign-ups, downloads, trials, orders

- become an EXPERT in your field and form NEW alliances with better known Joint Venture partners while getting the BEST business offers & opportunities

- turn visitors into loyal, long-term customers who order from you again and again as well as recommending you to their friends and business partners.

To conclude … if you need tons of NEW visitors to your Web Site for weeks, months, even years… without spending money on advertising, then start writing articles right away.

You have no excuses, start your own *traffic* virus now and receive lasting *traffic*, expert status and more income than you can handle.

Many top gurus promoted mini-sites as the cheapest and easiest way to make a profit from an affiliate program.

Nevertheless, in spite of good intentions, it’s well known that true-lasting success with the search engines, (Google, Yahoo, MSN, etc.) is through a Theme-Based Keyword Focused Content site; which beats a mini-site and Door-way pages combined, anytime.

That is because a mini-site is not a viable concept for the average webmaster or affiliate, selling products of their own - or for a merchant partner. Lets look at these concepts.

What is a Theme-Based Keyword Focused Content Site?

What is is a Mini-Site? And,

What is a Gateway Page?

A theme-based keyword focused content site, is based upon a theme where every page focuses upon a single topic that is related to the theme. For example…

Let us say that your theme is soccer. Then, the theme-base related web pages will be about soccer and would include …

MLS Soccer - the soccer professional league in USA

FIFA - the international soccer federation

World Cup - Soccer’s international world tournament

The Euro Cup - European soccer’s tournament

Copa America - Latin America soccer’s tournament

Soccer Mom’s

Soccer Reviews

Soccer Paraphernalia

Etc… Etc.

Each of the above will be a specific topic, and each topical page is a “Keyword Content Focused Page. A theme-based site could grow well over 200 pages, each on a different topic, all related to the site’s central theme (soccer). The sum total of all the information forms the content of your site.

Best of all, a tightly focused theme-base site scores well at the search engines for hundreds of soccer-related keywords that will indefinitely drive unlimited targeted traffic to your theme site, selling unlimited soccer related products.

On the other hand, Mini-Sites are small Affiliate sites that focus on selling a single product. It could be a short as one or two pages, and as long as 20 pages. It is composed entirely of a powerful sales letter that drives a visitor to a merchant’s site.

Although, a mini-site is a well intended concept it’s not a viable alternative for most products.. Here are a few of the drawbacks.

1. Hard to build traffic. Because they don’t do well on the search engines. They aren’t built to rank highly on the search engines, or to draw traffic from the most flexible directories.

2. No Credibility. Does not establish credibility in you or your product. A mini-site is a one time straight pitch sales copy; and, no one buys from a straight pitch Web site unless they previously have known, respect, and trust, a well-known authority related to the site’s product.

3. No Diversification. If your mini-site sales copy fails to convert your prospect into a buyer, you’ve most likely lost that visitor for good.

In comparison, the Theme-Based Content Site offers greater opportunities for Affiliate and Webmasters.

1.Traffic

The theme-based content site is full of content-rich pages designed to attain a high search engine ranking. On the merits of their valuable content they will draw substantial traffic from the Directories.

2.Credibility:

They are great credibility builders because they’re PREselling rather than hard selling.

3.Diversification

Each page of a theme-based site may have from 5 and up to 10 links to merchants partner’s sites for different related products..

Now, let us compare a mini-site that is about a certain manufacturer’s soccer balls, versus a theme-based content site that is all about soccer.

A visitor to a mini-site falls within two categories …

• (S)he needs new soccer balls

• (S)he doesn’t need new soccer balls

While they may not need new soccer balls, they may need soccer shoes, soccer stockings, a sport’s bag, soccer books, and tapes; maybe even a trip to a soccer camp, or travel arrangements to international soccer events, including hotel and transportation.

Now, suppose your visitor, upon reading your sales pitch for soccer balls says …. “No … I’ve just got a new ball”, and then returns to the main page for more articles; do you think that placing the same link to those balls in the next article of your mini-site is going to be any more effective? No — your visitor still recently bought a new soccer ball.

Nevertheless, because of the great content with in-context links on your theme-based site, the prospect may develop an interest on soccer related books, products, or services, etc.

The Theme-Based Sites vs. Gateway Pages

Gateway pages are trick sites used to trick the search engines. Generally, low-value pages that score well with the engines but fail to deliver good content. They may get the visitor, but fail to get the click through, the purchase, and the repeat business.

Tricks such as invisible links, lead search engines spiders through a site. Though they initially work, success is of short duration with devastating side effects, such as the visitor disdain, and getting band by the search engines.

A Theme-Based site, on the other hand, will OVER-deliver great content while playing it fair and safe with the search engines by leading their spiders reliably through your site. Their visible links do as good as the Doorway pages hidden links, and will never fade in effectiveness. That is because you are creating real content and not spider bait!

The Theme-Based approach is 100% different. First, you find a theme you know and love, with lots of profitable keywords. Second, research hundreds of profitable keywords (greater demand and less supply) related to your products or services. Third, you build a theme-base content site with great content, that ranks high on the search engines, delivers unlimited PREsold targeted traffic, and gets the click-through to your selling site, or a merchant’s site.

As you can see…. The theme-based content focused site wins over a mini-site or gateway pages anytime. The secret of their successful high ranking on the search engines, is that each page is build around a highly profitable keyword content focused page.

The process may seem long, complex and tedious; and, indeed, it could be. Nevertheless, with the right guidance and tools it’s easier than you think. In fact the entire process could be automated.

Copyright 2004 Internet Business Automation

About The Author

Charles Longsworth, Ph.D. An online expert consultant on internet business marketing automation systems that really works. For FREE consultation contact him at http://www.internet-business-automation.com/content. Subscribe to “Automation Gazette” his official voice since 2000 at http://www.internet-business-automation.com/subscribe. 6 FREE Subscription Bonus when you join.